As the years change and a new chapter unfolds, the footsteps of the Bingwu Year of the Horse are approaching quietly. To express gratitude for the hard work and selfless perseverance of all frontline employees over the past year and highlight the “people-oriented” corporate philosophy, COBO CO., LTD (hereinafter referred to as “COBO”) has carefully prepared and steadily promoted the centralized distribution of New Year benefits for frontline employees fighting in all links of digital printing ink R&D, production and sales, gathering forging strength with warm care and opening a new chapter in the industry with sincere blessings.
Since 2002, COBO has been deeply engaged in the digital printing ink field. As a high-tech enterprise integrating R&D, production and sales, it focuses on the innovative R&D and large-scale production of a full range of digital printing inks such as solvent-based inks, UV inks, sublimation inks and DTF coating inks. It has three core brands: “SUPERINKS”, “COBO” and “库宝”. With stable product performance, advanced production technology and improved service system, its products are exported to many regions around the world, including China, the United States, Europe, Latin America and the Middle East, winning wide recognition and praise from global customers. By the end of 2024, COBO has centralized the production of all series of inks to the modern production base in Gaoyou, built a comprehensive industrial park integrating R&D center, production and processing, and warehousing and logistics, achieved dual breakthroughs in production capacity and efficiency, and ranked among the forefront of the digital printing ink industry.
Frontline employees are the foundation of enterprise development and the core driving force for COBO’s high-quality development. Over the past year, in COBO’s Shenzhen headquarters, Gaoyou production base and global sales frontlines, countless COBO people have stuck to their posts and strived for excellence: technical personnel at the R&D frontline have deeply worked in laboratories, tackled the optimization of ink formulas and the R&D of new products, and empowered color expression with innovative technologies; operators at the production frontline have abided by the Japanese 6S production management standard and ISO9001 quality management system, refined the quality of every bottle of ink, and ensured stable product output; salesmen at the sales frontline have traveled around, listened to customer needs, expanded the market layout, and built a communication bridge between COBO and global customers. They braved the scorching sun and severe cold, sacrificed their family time for the company, and practiced COBO’s mission of “empowering color expression with technology and promoting the upgrading of printing experience” with sweat and hard work, helping the enterprise achieve steady development.
Understanding the hardships and difficulties of frontline work, COBO has always put employee care in an important position, broken the traditional “one-size-fits-all” welfare model, adhered to the “warm and demand-oriented” welfare concept, and carefully selected practical and considerate New Year benefits, including daily necessities and New Year gift boxes, taking into account both employees’ personal needs and family expectations, so that each benefit carries the company’s recognition and blessings. At the distribution site, the staff distributed the benefits in an orderly manner, and smiles appeared on the faces of every frontline employee. Holding the benefits, everyone gained not only material care, but also spiritual encouragement and a sense of belonging. They all said that they would convert the company’s warmth into work motivation, continue to stick to their posts, perform their duties faithfully in the new year, and contribute more to COBO’s development.
“The development of an enterprise is inseparable from the silent efforts of every frontline employee. Respecting and caring for employees is COBO’s unchanging original intention,” said a relevant person in charge of COBO. In the future, the company will continue to deepen the employee care system, constantly improve the welfare system, optimize the working environment and enhance employees’ sense of happiness. At the same time, it will continue to deepen the digital printing ink field, increase R&D investment, upgrade production capacity, expand market layout, and work hand in hand with all employees with the momentum of immediate success and the drive of forging ahead, deepen R&D, strictly control quality, deepen the market, help the green transformation and high-quality development of the digital inkjet printing industry, and move towards a more brilliant future of COBO.
Sending warmth in the New Year, warming people’s hearts. The distribution of this New Year’s benefits is not only a warm reward from COBO to the hard work of frontline employees, but also a vivid embodiment of the enterprise’s cohesion and centripetal force, highlighting COBO’s “people-oriented” corporate culture and social responsibility. As the new year begins, we wish all frontline employees and their families a happy Year of the Horse, a happy family, peace and joy, and all the best; we wish COBO new achievements in R&D, booming production and rising sales in the new year, and continue to write a new chapter in the development of the digital printing ink industry!
